SEO or Search Engine Optimisation is one of the most important things you can do for your blog or website. Whether your site is new or you’ve been working on it for years, doing SEO right is a really good way to increase your traffic and grow your business.
You’ve probably been thinking about learning how to do SEO for a while but time flies and it can be something that never gets to the top of your to-do list. Maybe you’re put off by some complicated language or you’ve been told it’s difficult?
I’m here to tell you that it’s not magic and it doesn’t have to be complicated.
What is SEO?
SEO is a number of techniques that will "optimise" your website, page or pin to be found by search engines. If you apply these, you can increase your website's visibility in organic (non-paid) search engine results. In other words, this can help you rank higher on Google searches.
It encompasses tasks both on your website (in your content, code or design), and off-site (on other people’s websites, on social media or search engine tools).
Although search engines have become increasingly sophisticated, they still can’t understand or see a web page the same way we can. Our strategy for easy on-page SEO will help you explain things in a way a search engine can understand!
Why you need SEO
A basic level of SEO on your website can help you grow your traffic from organic search – that means that your websites pages and articles show up in search results on major search engines. Millions of searches are made on Google, Yahoo-Bing and other search engines every single day. People are searching the web for answers, information and products/services, and SEO is one of the best ways to get found by those searchers.
What is On-Page SEO
On-page SEO focuses on ways in which you can help search engines better understand your content through extra mark-up (additional information that search engines can read) and strategic use of keywords throughout your content on a specific page on your website.
On-page SEO is just part of the work that you can do to increase your visibility in search but it is by far the most important and builds a foundation for everything else you do.
If you make it a priority to optimise each of your pages and blog posts with these on-page SEO tactics, you will absolutely achieve better results.
Easy On-Page SEO Content Optimisation Strategy
Every time I write an article or a page (or update existing content), I follow seven simple steps to make sure it’s properly optimised. The handy graphic below shows all the places you’ll want to update in order to fully optimise your content.
SEO can be daunting, it often feels like there’s so much to learn but you’ve got to start somewhere and this is an easy to understand and implement system that gets results.
Easy 7-step strategy to bring more traffic to your site with on-page SEO
Before you start, choose a keyword or group of keywords that have the same searcher intent (= different ways people might search for your content).
For example, ‘farming with kids,’ ‘farming with young children’, 'farming with toddlers'.
If you don’t know how to find out which keywords you should use take a look at our Easy Keyword Research Guide.
Include your keyword in the meta title and the meta description at least once. Keeping the keyword as close to the beginning of the tag as possible is best practice.
Here’s an example:
Use the keyword in the URL.
Your page or post text should be segmented using headings, this helps readers to digest your content. Include your keyword in your h1/heading 1 (this may be the page or post title depending on how your website is set up) and in the h2/heading 2.
For example the title and heading 1 of your blog post might be: Farming with Kids; How to Succeed on the Farm and as a Parent
And your heading 2s could be: Getting things done when farming with kids, Getting kids to do tasks on the farm, Entertaining kids while you farm.
Add your keyword somewhere in the first 100 words and in the rest of your content where natural. Use keyword variants or phrases with a similar meaning.
In this example your first paragraph might read something like this:
Farming with kids can be a challenge but it’s not impossible and if approached in the right way, can be a fantastic learning experience for your children.
Adding keywords to img alt texts and captions helps search engines understand what they’re about and helps to boost your SEO. Want to find out more about alt attributes? Check out this great little summary from Moz.
If you’re using a popular content management system like WordPress or SquareSpace you’ll see an option to add your alt-text to each image as you add it to your post. If you need to add it to the code it’ll look something like this:
<a href=”https://www.myhomesteadblog.com/path-to-image.jpeg” alt=”farming with kids - how to get everything done”>
Add links to other content on your site and to relevant good quality websites that your readers may find helpful.
You’ll notice that in this article we’ve added some links for further info that you might find helpful. You can link to other articles about your topic either on your website or on other websites.
Here’s an example:
Get Your Toddler Gardening!
Small kids on the farm love nothing better than helping in the garden. Let them get involved, create a garden bed that they can tend and give specific tasks that keep kids from destroying your veg patch and all your hard work.
Adding pictures and videos to your posts helps engage your site visitors, keeping them on your page for longer.
Make sure your content is easily shareable, include share buttons at the top and bottom of your post if possible and encourage people to use them to boost your post reach.
Final thoughts on optimising website pages
Once you’ve looked at each of the seven elements, it should be fairly easy to implement the strategy in your content. If you do, I assure you the results will be positive.
There a lot of factors that have an impact on your website visibility in search engines and you may have to improve other parts of your website in order to start ranking – our Complete Guide to SEO basics can help you out with this.
It takes time for search engines to get to know you and build trust in your site and your content. For newer sites and topics that have a lot of competition, improvements in keyword ranking will take time. Once you have optimised your site with carefully crafted content, you’re going to need a little bit of patience!
If you really want to get to grips with SEO, check out our SEO Bootcamp, where you'll find the essentials you need to optimise your site (as well as some secrets to help you ROCK your SEO).
Got questions about SEO you'd like to see us answer here on the blog? Let us know in the comments.
Sandrine is a Facebook & Online Strategist. Born in Belgium with a passion for travel, she spends the majority of her time on her off-grid olive & almond farm in Spain. Her mission: helping others make their dreams reality - with an online business to support them.